Corby Group has raised its profile as one of the few consultancies in Australia that really understands investment attraction and has been successful with the attraction of investment into Australia.

What do we mean by investment attraction?

Investment attraction is all about the growing worldwide trend for companies to reassess the location of various aspects of their businesses to ensure that they can take full advantage of requirements that are vital to their future growth, profitability, access to markets and global expansion. For most IT&T companies or for call centre activity, this typically this means access to appropriate employees at the right cost and with the right skills, easy access to facilities space that is close to logistics services and is cost efficient, or easy access to a high quality, inexpensive communications infrastructure.

Today, it has become a practical reality that most organisations can operate virtually from any appropriate location with the minimum of investment and the maximum return for their shareholders. The Corby Group has been successful in highlighting the potential locations in Australia that can offer all of the essentials to do business in Asia/Pacific with the minimum of risk to the company.

As an example of our work in the area of investment attraction, Corby Group`has worked closely with the Gold Coast City Council, Queensland, Australia, to redevelop the profile of the Gold Coast and to attract a particular technology industry, namely, call centres, customer contact centres and support centres.

This assignment has covered the development and implementation of a strategy to raise the profile of the area through a formal marketing plan and then to identify and qualify a target market of potential organisations who were considering relocation. With this established the final phase was to present the Gold Coast to these organisations. Essential to this assignment and all exercises of this type is the
establishment of strategic alliances with a range of organisations and vendors in the Call Centre marketplace.

As a consequence of this particular project, the Corby Group has established a close relationship with
the Gold Coast City Council (which when combined with nearby Brisbane forms the third largest urban community in Australia with over 2 million inhabitants), the Queensland State Government and Telstra Corporation. It has also resulted in the Corby Group being appointed as a Gold Call Centre Partner of Telstra Corporation.

Our investment attraction clients include local authorities, state governments and Australian companies that wish to broaden their local market for certain products and services by helping attract the right type of company to Australia.

The services that we offer local and state authorities include the development and implementation of strategic plans to attract IT&T related industries into a specific area.

Our services attract consulting fees, success fees and retainer agreements.

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